There is a certain genre of business related literature that really gets my goat. You know the kind of thing, a tale of difficulties overcome, profits increased for the shareholders, and the (insert number) steps to success, wealth and happiness. Basically I am adverse to self-congratulatory back slapping, unfortunately Ralph de la Vega's book, "Obstacles Welcome", treads the well worn path of such literature.
A quick precis then, kid from Cuba comes to America, struggles at first then makes good, becomes CEO of a major telecommunications company and decides to write a book of inspirational anecdotes to show how he succeeded, usually accompanied by a natty alliterative number of bullet points.
Enough of the cynicism born of reading tome after tome of such works, de la Vega does have a genuinely amazing story, one which would no doubt have made a better autobiography rather than a business guide to success. But in terms of offering something insightful and innovative, he disappoints at almost every turn, yesterday's news re-worded and presented by a new face is still yesterday's news.
Nothing I haven't heard before and a choppy writing style made this a book that infuriated more than it inspired.
2 comments:
Lemme guess - another variant on "Name it and Claim It". Always popular.
More of another book of pop psychology posing as business strategy.
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